4 Digital Marketing Tips That Will Set Your Hotel Apart

The hospitality industry is one of the most competitive industries yet amongst the most lucrative. When you are careful with the decisions you make, you stand a high chance of attracting customers regardless of the competition. A hotel is not just about food but also about making travel experiences great for all customers. When you are able to offer exceptional service, you will have an easy time making repeat customers who will actually also help you spread the word to others.

However, to start making a difference as a hotelier, you must think about hotel marketing. A hotel marketing strategy that gets well executed can go a long way in creating a reputable name for your business. The good thing about marketing is that you can get a marketing consultant to handle the marketing bits so you can concentrate on other important areas of the business. But it is still very important that you play a role in making your marketing strategy work and a few digital marketing tips will help you set your hotel apart from the competition.

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1. Make a presence in all relevant channels - Hotels are structured differently and this means that there are some channels that will prove to be more beneficial than others for your kind of hotel. Find out what the relevant specialized channels are and ensure that your hotel is present in all the relevant distribution channels; it makes it easier for you to be found.

2. Develop a professional website - The website should reflect the unique characteristics and features of the hotel so your visitors know exactly what you have for them. You should actually consider hotel SEO when putting together the website so that the hotel appears on relevant search engine results. It is actually best that you make it possible for customers to make reservations online. The content you choose for the site should be relevant and you can always hire an SEO expert who understands the hotel industry to offer needed support to develop and maintain a valuable site.

3. Differentiate your booking packages - One of the best ways of making your hotel versatile is to create booking packages depending on what you have to offer in the different rooms. Innovate as much as you can with room types and make them your product offers so you can leverage booking. People are moved when they know what they stand to enjoy and the packages will also show that you care for all customers regardless of their financial limits. You can also include nearby facilities like spas and work in conjunction with them to make the packages more attractive.

4. Don't forget social media - Online presence in popular social platforms is always a valuable addition to your marketing strategy. It does not only improve online presence, but also works as a communication channel connecting you to your customers. The platforms offer informal communication channels so that you have friendlier relations with your customers.

Hotel online marketing cannot be ignored, especially in this age where everything has gone digital. Get proper hotel consulting to come up with marketing strategies that are valuable in the end.

Golden Digital Marketing Tips

Digital marketing is basically the addition of modern digital techniques to traditional marketing methods as an effective means of reaching today's Internet-oriented consumer. The new communication and information options now available such as social media networks, smartphones, and streaming video have made many tried and true marketing strategies obsolete and ineffective. If your business is to remain competitive in the years ahead, you need to adopt an updated digital marketing approach.

To help you get your new digital marketing strategy started on the right foot, here are a few affordable and effective golden digital marketing tips.

Build a Solid Social Media Presence

Consumers today spend more time with social media than they do watching television or reading a newspaper. In order to reach them with messages about your products and services, you're going to need a presence on the social media platforms used by your target audience. Depending on your particular niche or industry, these platforms might include Facebook, Twitter, Google+, and LinkedIn.

Two golden digital marketing tips critical to your success with social media are relevance and consistency. Your postings need to be relevant both to the audience's interests and to the nature of the social media experience. The majority of social media users are there to interact with friends, family, and those companies that they chose to interact with - not to be sold something. Structure your posts to provide entertaining or informative content with genuine value to your audience, and limit promotional messages about your company to about 30 percent of all posts.

Consistency is the second key to social media success. You want to maintain a consistent social presence without becoming overbearing. Leading social media experts suggest an optimal posting frequency of between 5 and 10 times per week on Facebook, 5 times each day on Twitter, and once daily on Google+ and LinkedIn.

Create Truly Great Content

The days of getting away with mediocre content overstuffed with targeted keywords are long gone. Great content is relevant to the topic or niche, orderly and well-written, and genuinely useful to the reader. Readers expect it and the search engines demand it.

The only way to encourage visitors to visit and return to your website is with content that answers their questions and provides solutions to the problems they are facing. These are the golden digital marketing tips of content creation. In terms of getting more traffic to your site, the best way to improve your position in the search rankings is to convince the search engines that your content will provide users with a quality experience.

Wherever possible, mix up your content delivery with straight text, infographics, and video. Elance, Fiverr, and Freelancer.com are all great resources for finding professional content creation help at an affordable price.

How to Get Started

I hope these golden digital marketing tips have helped stimulate your thinking as you begin to lay out your new marketing strategy. If you would like to get more information about digital marketing go ahead and click the link below.